Born in Madrid. American citizen. 17+ years on both sides of the feed, agency and platform.
Pablo Jimenez
Creative Director. Art Director
Ideas built to be shared.
Born in Madrid. American citizen. 17+ years on both sides of the feed, agency and platform: four inside Meta as a Global Creative Director, the rest leading creative at Leo Burnett, McCann and DDB. Chicago. Scroll for the work.
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Twenty two cases, social first at the top and the archive underneath. Every tile opens a full case page on this site.
Born in Madrid, first generation American, Chicago now. I am a Creative Director and Art Director with 17+ years of making work that earns attention, across agencies, platforms and my own ventures.
Four years of that were inside Meta, leading creative for Facebook and Instagram globally, where I learned what makes people stop, share and talk. The rest is agency: Leo Burnett, then McCann as SVP Group Creative Director, then DDB as Group Creative Director and Director of Social, for Coca-Cola, McDonald's, Verizon, Pepsi, Nintendo and more.
I also founded Weedipedia and grew it to 40,000 members and $5.4M in first year revenue with no media budget. The best ideas do not need one to spread.
Creatively, Pablo has exceptional taste. He's a true ad nerd with deep industry knowledge, strong technical fluency, and a sharp eye for craft, bringing complex ideas to life through insightful thinking and refined aesthetics.
Pablo brought a positive attitude to work everyday, with a passion for great ideas and a scrappy, "maker" attitude to bring them to life, no matter if the budget was big or small. He is a talented creative thinker at the brand and platform level with exceptional design and art direction ability and attention to detail.
A legit cross-platform creative with a deep social game, courtesy of his time at Facebook/Instagram, he's also a student of advertising and has a lot of campaign knowledge knocking around in his noggin. Pablo takes his work very seriously, but not himself.
Pablo is equally skilled at developing the big, bonkers ideas, as he is strategizing minor interactivity, and UGC ecosystems. He's equal parts tactical and blue-sky, with a dash of trendsetter.
Genuinely passionate about advertising, a bloody hard worker and has the talent to deliver stellar ideas again and again. He is not only talented, but also a great team player, co-worker and friend.
He's a charismatic, responsible and a great creative with a strategic mind. He's passionate about his ideas, he's easy to work with and always a great member to the team. Pablo is my friend and I will not only recommend him; I will envy you, if you're the one that's sitting next to him next.
